Market activities
Development plans
The development plans for the marketing segment in 2011 are focused around the segment-related objectives set out in the corporate strategy for 2011–2015.
Engine fuels
The year 2011 will see further increase in sales volumes. Grupa LOTOS intends to maintain cooperation with international operators and considers the possibility of establishing business relations with hypermarket chains to become their fuel supplier. The Company will also continue to actively cooperate with wholesalers.
Expansion of the chain of petrol stations
In 2011, LOTOS Paliwa is set to continue efforts aimed at pursuing the strategic objectives of the LOTOS Group in the retail segment. Key goals to be achieved in this area include:
- launch of new own and patron stations,
- promotion of the premium fuels LOTOS Dynamic 98 and LOTOS Dynamic Diesel,
- extension of the LOTOS Biznes fleet programme,
- consistent improvement and monitoring of customer service,
- further phase-out of patronage station model, assuming continued cooperation with selected stations under the partner formula,
- a uniform interior design, launch of coffee stalls, and expanded food and drink offering.
Jet fuel
Grupa LOTOS plans to reinforce its jet fuel sales efforts to win new and strengthen relations with the existing customers. As regards airport sales, in 2011 LOTOS Tank aims to implement a CAPEX project at the Warszawa Okęcie airport, to launch projects at other airports, and to further consolidate its position at the Gdańsk Airport.
Lubricants
In the coming year, LOTOS Oil will focus on two major tasks: intensifying its marketing activities as well as building and strengthening the LOTOS brand. In addition, the company will continue to be actively involved in the efforts undertaken by the corporate sales forces and Authorised Distributors, particularly those targeted at garages, motor oil changing stations, and automotive chains (service stations, garages, KIA Motors Polska, Subaru Import Polska and other strategic partners).
Bitumens
In 2011, process-optimising efforts will be undertaken in the areas of marketing, production and logistics, particularly with respect to cost base, product availability and bitumen technologies.
Paraffin
LOTOS Parafiny aims to pursue an active sales policy, focused on building a market for high-margin products, such as specialty waxes, paraffin emulsions and anti-caking agents. Also, work continues on new products for industrial applications. The company plans to forge cooperation with business partners from the artificial fertiliser, wood processing, paint and varnish manufacturing, building materials manufacturing, and rubber industries.
Logistics
Key tasks in the area of logists include:
- consistent customer service improvement efforts,
- further integration of primary and secondary logistics,
- securing tank capacities necessary to meet the statutory requirements on mandatory stocks and ensure security of product distribution at the LOTOS Group, and
- efforts aimed at ensuring the overall security of product sales (including Health Safety Security Environment).
LOTOS Kolej will concentrate on securing resources necessary to handle the increased freight activity of the LOTOS Group companies and on developing its international freight transport operations.
